What is the purpose of a planogram in merchandising?

• A. A diagram showing product placement to maximize visibility and sales.
• B. A chart listing supplier contact details.
• C. A layout of store floor plan for employee shift scheduling.
• D. A summary of promotional events for the quarter.

Answer: (A)

Planograms are visual maps used in merchandising that specify exactly where each product should be placed on the shelf. They guide shelf layout, the number of facings, and how items are grouped and spaced to maximize visibility and drive sales by making it easier for customers to find and compare products. This tool helps ensure consistent merchandising across stores and during resets or seasonal changes. It isn’t a supplier contact list, a store-floor layout for employee scheduling, or a summary of promotional events—those serve different functions.