Which of the following is another best practice for in-store signage?

• A. Randomly changing prices without notice.
• B. Accurate pricing and promo details.
• C. Using only color without text.
• D. Hiding pricing to encourage inquiries.

Answer: (B)

Clear and accurate pricing on in-store signage builds trust and helps customers compare value quickly. When signs show the correct price and clearly state any promo details, shoppers know exactly what they’ll pay and what deal they’re receiving, which smooths the checkout experience and supports a consistent brand experience across the store. This accuracy also helps prevent complaints and pricing disputes, and it aligns with company standards and possible legal requirements around advertised pricing.

Why the other ideas don’t fit as well: changing prices without notice creates confusion and undermines trust; using color alone without text leaves customers uncertain about what the sign means or what they’ll be charged; hiding pricing adds friction, slows service, and can raise questions about transparency.