Which scenario is an example of cross-merchandising?

• A. Grouping all items by color only.
• B. Stocking items in the backroom.
• C. Placing proteins with marinades together.
• D. Removing items from shelves to simplify choices.

Answer: (C)

Cross-merchandising is about placing items from different product categories together to spark ideas for how to use them and encourage an extra purchase. By placing proteins with marinades, you create a natural link between the main ingredient and a flavoring customers often buy for a complete meal. This proximity makes it easy for shoppers to grab both a protein and a marinade in one trip, increasing the likelihood they’ll purchase both items.

Grouping items by color focuses on appearance rather than practical use, so it doesn’t build those connected purchase ideas. Stocking items in the backroom is about storage and inventory, not guiding the shopper’s path or prompting complementary buys. Removing items from shelves reduces options for customers and doesn’t promote related purchases.