Which steps should be followed to apply promotional pricing accurately?

• A. Verify eligibility, apply the correct promo code or discount at checkout, and confirm the final price with the customer.
• B. Apply every available promo code automatically without verification.
• C. Change the selling price for all items permanently.
• D. Ignore the promo and charge list price.

Answer: (A)

Applying promotional pricing accurately hinges on three checks: eligibility, the correct discount at checkout, and confirming the final price with the customer. Verifying eligibility ensures the item and customer qualify for the promotion and that any exclusions or time limits are respected. Applying the right promo code or discount at checkout guarantees the intended savings are applied, avoids unintended stacking, and keeps a clear record of the discount in the order. Finally, confirming the final price with the customer closes the loop, prevents surprises at checkout, and builds trust in the pricing.

This approach protects both the customer and the business by ensuring discounts are used correctly, visible at the point of sale, and auditable. The other options don’t fit these safeguards: automatically applying every promo code without verification can trigger invalid or duplicative discounts and policy violations; changing the selling price permanently turns a temporary promotion into a lasting price, which can mislead customers and violate pricing rules; and ignoring the promo and charging list price misses the savings opportunity for the customer.